From zero to app store across 4 platforms including AR glasses
RE'FLEKT
2025
Overview
Approach
Validate before building: prototype-first
The company was pivoting to SaaS, building the wrong product wasn't an option. Interviews and journey mapping with field technicians surfaced a clear pain point: support broke down when complex machines were involved. I built rapid prototypes testing whether shared visual context would reduce misunderstandings, and confirmed the interaction model before committing engineering resources.
Crossplatform Design System
Four platforms from day one meant UI inconsistencies would compound fast. I built a shared design system across iOS, Android, Windows, and AR glasses, then extended it for multi-branding so enterprise clients could deploy under their own identity.
Prototyping with touch control
AR glasses had no touch input: users interacted through physical buttons on the temple. I prototyped how UI behaviors mapped to button inputs. For example, the physical constraint led us to add a "focus" behavior indicating where the user was pointing, which then improved navigation clarity across all platforms.
Outcome
Key results
Shipped MVP across 3 platforms and AR glasses within one year, from zero to app store
Design system enabled consistent behavior across mobile, desktop, and AR, reducing fragmentation at scale
Multi-branding capability allowed enterprise clients to deploy under their own identity
Prototype-first approach validated the interaction model before heavy engineering investment
AR-driven simplification improved interface clarity across the entire product
Enterprise clients adopted the platform, contributing to the company's SaaS transition
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